Now that we have platforms such as Facebook live, YouTube live and Periscope coming up, it is vital to understand the role that video can play at your event. Video has been an integral part of the event technology landscape over the past years. Videos offer the best means of recording your event offering the best content to showcase on your screens during the event hence making them a crucial and comprehensive marketing technique. Video technology has progressed thanks to the popularity of applications such as Facebook Live and Periscope. Through this, it has resulted in zero charges when it comes to broadcasting in the mainstream and this has given rise to new opportunities for the life events world. Among the significant misunderstandings made by most people is assuming that live streaming works for events with a lot of people. Nevertheless, you must understand that live broadcasting is a good investment for most types and sizes of events. Have a look at the reasons why you should consider live streaming for your event.
Live streaming promotes your event. There is nobody that does not like a preview and a video is the best way that you can publicize your event. You can host live streaming events like behind the scenes or Q&A sessions with keynote speakers on your event website or application. Capturing the comments and questions from other people will keep them interacted early.
It boosts the participation of your audience. All attendees cannot be all over at once at a busy event. They are going to have to choose between the things they want to see or do or navigate from one place to another in time. If you consider live streaming your event, it will be easier for you audience to access a wide range of things they want by choosing to view their screens at the event or on their smart devices.
You can expand your audience. One thing about events is that there has to be a significant group or people who have congregated in a certain place at a certain time. On the other hand, live streaming implies that the reach of your event does not have to be limited to the gate. If you are putting up a worthwhile event, why not consider making sure that anyone can be involved regardless of the place that they are in.
You can broadcast your audience. Most people like watching live-streamed videos but they prefer being on camera even more. The ease of live stream broadcasting implies that every person can have the TV star and event organizers can leverage on this. Get out into the audience and have live stream pops so that you can obtain prompt feedback regarding your event or you can also stream exclusive audience events.